Arc’teryx

Since 2024, I have worked closely with Good Vibes Productions and Arc’teryx Japan as an Offline Editor, contributing to content across Arc’teryx’s digital platforms.
 

Across multiple seasonal campaigns, the work focused on creating educational content that helped customers better understand product performance and layering systems. From BETA and ATOM product spotlights to the System of Dress layering framework, the series translated technical product knowledge into approachable, real-world storytelling.
 

Working closely with Arc’teryx’s internal talent, including retail staff and brand experts who use the gear daily,  the content was grounded in authenticity and practical experience. Filmed across fall, winter, and snow-sport environments, each production demonstrated how the products perform in motion and how different layering systems adapt to changing conditions.
 

As the Offline Editor, I worked across the full range of content, shaping footage into engaging,

platform-specific edits for Arc’teryx Japan’s digital channels and campaigns.