TOURISM AUSTRALIA - INTERNATIONAL CAMPAIGNS

Tourism Australia is Australia’s national tourism organisation, responsible for promoting Australia as a destination to international travellers and inspiring people around the world to visit.

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I worked across multiple Tourism Australia video campaigns, contributing as an Offline Editor and Motion Graphics Designer. The work involved adapting campaign content for different international markets while maintaining a consistent creative and visual identity across every version.

Across the campaigns, I worked on 20 films delivered in 4 different aspect ratios, carefully adapting each edit for different platforms, placements and screen formats. This included reframing footage, adjusting pacing and composition, and repositioning or rebuilding graphics to ensure the creative remained effective in every format.

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The campaigns were produced for English, Japanese and Chinese-speaking audiences, requiring careful attention to language, cultural context, on-screen typography and graphic layouts across each market.

• Offline editing across multiple Tourism Australia campaigns, shaping footage into engaging stories designed to inspire travel and showcase Australia.

• Motion graphics design and implementation, creating and adapting titles, supers, transitions and campaign graphics across different formats.

• Multi-format adaptation, delivering 20 films across 4 aspect ratios for different digital and social platforms.

• Reframing and restructuring edits to ensure key visual moments, subjects and messaging remained effective across vertical, square and landscape formats.

• Multi-language versioning across English, Japanese and Chinese, adapting edits and on-screen graphics for each market.

• Maintaining a consistent creative language and brand identity across a large volume of content and multiple campaign executions.