NESPRESSO

NESPRESSO - Innovation for Great Tasting Coffee

Nespresso had pioneered the portioned coffee category for over 30 years, building its reputation around consistent quality, convenience and aspirational advertising. But as the category began to decline, the brand faced a growing challenge: connecting with a younger generation who were increasingly rejecting traditional celebrity-led advertising and looking for brands that felt more authentic and relevant to them.

The campaign reframed Nespresso’s technical innovation through the lens of obsessive craft, drawing a connection between the brand’s pursuit of great-tasting coffee and Gen Z’s own culture of creativity, experimentation and innovation.
 

Working across post-production, I helped shape the campaign into a series of engaging, platform-ready films, maintaining a consistent visual and editorial language across all content.
 

• Led offline editing across 8 films, shaping pacing, structure and storytelling to bring the campaign concept to life.

• Handled sound mixing and audio cleanup, creating polished and balanced final mixes.

• Completed colour grading to establish a cohesive visual treatment across the campaign.

• Created and integrated motion graphics to support the storytelling and strengthen the campaign’s visual identity.

• Adapted all 8 films into 4 aspect ratios, carefully reframing shots and repositioning graphics to optimise each film for different platforms and screen formats.