Sydney Royal Easter Show
‘The Winning Bite’
The Sydney Royal Easter Show has been part of Australian life since 1823. But for Gen Z, nostalgia alone isn’t enough to bring them back — they needed a new reason to engage.
The Winning Bite was created as a platform celebrating the Show’s most outrageous, indulgent, and over-the-top food. Two weeks before the Show, the Top 10 dishes were revealed at an exclusive tasting event attended by media, influencers, and industry insiders.
I worked as the Content Creator, responsible for filming, directing, and editing the campaign content.
Across the project, I created 20 videos, capturing the energy of the event and turning the experience into engaging social-first content designed to build excitement ahead of the Show.
CREDITS
Client.......Royal Agricultural Society of NSW
AGENCY.......Connectingplots group
OFFLINE EDITOR.......Emma Sundin
The final piece was produced under an especially tight turnaround: from filming to final delivery in just seven hours. Working against the clock, I managed the edit from ingest and selection through to the final cut and delivery, ensuring the content was ready to go while the event was still fresh.
The campaign went on to gain coverage across news and television, helping generate further attention around The Winning Bite and contributing to another successful year for the Sydney Royal Easter Show.